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Love Letters to Cole Valley


Quaint describes the village atmosphere of Cole Valley. Beautiful Victorians sweep down the hill, landing where the action is centered, on a few blocks of Cole Street: There, golden retrievers are parked outside Pharmaca, a fancy natural pharmacy and folks straight from a run in nearby Golden Gate Park dip into granola at Boulangerie.

Submit up to a 300-word “love letter” to Cole Valley in the comment box below. We'll publish the 10 best neighborhood letters in our upcoming Neighborhoods Issue and pick one to win Outside Lands tickets.


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The N Judah rumbles through Cole/Carl, the heart of Cole Valley. I look up to Tank Hill standing in space occupied by sun and fog simultaneously. Some people stumble upon Cole Valley and never leave (like myself) and there are those who actively seek it out. There is a glance to the old (Victorians, other cafe sign still there) and a glance to the new (do you the notice the constant construction and remodeling that is going on inside these victorians?). The hospital at UCSF is balanced out by Grattan Elementary. Those at the end of the cycle and those just beginning to conceptualize the wonder of life. The Roar of Kezar still rings out in Football and Soccer games just as it has for the past 100 years. I continue to walk past, down to the children's playground and over to Sharon Meadow. Cole Valley, Golden Gate Park is at your doorstep and back. People still wander up from the Haight as this is truly the epicenter of the City. Over the hill to the Castro, 10 minutes to the beach, same to the Mission, hop over to Clement for a bite to eat, you can also be Downtown in a flash. But this about Cole Valley not those other neighborhoods. Just as you build a house and live in the empty space inside, Cole Valley is not on island, it deeply connected to these varying neighborhoods in countless ways. The interconnectedness brings Cole Valley up just as Cole Valley contributes necessary lifeblood to this San Francisco Experiment. Cole Valley, USA, where everything seems to work out, giver of all, you are my home.........
My darling CV, Oh what we’ve been through in our 25 years together - coffee shop and bakery name changes, consistently fabulous haircuts, amazing pickles, birthdays at Finnegan’s Wake, $1 oysters… While I’ve literally grown up before your very eyes, I still can’t believe how much you have changed, too. I knew you when Burgermeister was a taqueria (and even before that, a second Cole Valley crepe cafe). When the lotion shop was in the movie store and the movie store was in the lotion shop. When the most delicious sushi bar hadn’t yet been photographed by 7x7. And when Bambino’s was, well, Bambino’s. Yet despite the changes, you’re still my delicious and loyal CV. Although it’s sometimes hard for me to admit, you have taught me things that only my neighborhood could teach me. Through free tapes from the music store that once inhabited Urban Mercantile, I was exposed to Spoon and Marcy Playground (and thus Sex & Candy). By crawling into the dryers at one of your many laundromats, I learned how to wash my clothes. And from selling lemonade to basketball players at Grattan Park, I learned that I can indeed turn a profit. Now, the SF Association of Realtors will finally put you on the map. You deserved it years ago, but I loved that so much of you was my little secret. Just promise me that in your newfound fame and popularity, you wont forget those who have stood by you. Those who will continue to order the same sandwich at Alpha Market and those who will still eat chocolate croissants from whatever bakery inhabits the southeast corner of Cole and Parnassus. With love and dedication, S
sorry, a mistake - please remove this comment (tried to delete but couldn't)
To Cole Valley

We met through a mutual friend and your beauty captured me the moment I saw your sensual hills lush with trees, at the ready to celebrate anyone who walks by, embracing them with their grandeur.

During the day you often let your green emeralds paint their own silhouette onto your body, creating playful patterns for all your inhabitants to enjoy. Occasionally you bring in a thick white duvet from the ocean, sweeping it across their crowns, allowing them to soak up the moist from this blanket of liquid sunshine.

When hunger strikes your cozy convenience stores are filled with multiple suggestions. You are so friendly that even hungry residents who have forgotten their wallets hear “No worries! Pay another day!” Rather eat out? Then you will find everything from signature sandwiches, to juicy burgers, to great sushi to luxury Asian fusion with a wine list to make any self-proclaimed connoisseur tipsy.

Even your neighbors are inviting and friendly. Your cousin Haight-Asbury lives right next door and with its indie lifestyle you are sure to be entertained. Golden Gate Park, the green giant nudging you to the north-west, supplies endless trails to walk, run or bike.

It has been over two years now since moved into your realm. Two amazing years and no matter where I travel, I always miss you and long for the day I am back in the warmth of your sunlight, in the comforting shadow of your green hills. I will never leave you…
A Neighborhood Limerick... There once was a valley named Cole whose virtues were too many to extol. A bit off the Haight, with the N-Judah often late, but we love it body and soul.
RE: Neighborhoods Issue 7x7 We were late for my new bosses' cocktail party, and speeding up and up 17th Street, away from the traffic and pedestrian-thrill-seekers of Market and Castro. We kept turning the map on the invitation around and trying to see where we were going, somewhere in the hills above Golden Gate Park. And then we crested the hill on a green light that beckoned us to glide into this quiet, leafy valley rimmed by the Sutro Forest's eucalyptus, the open space Tank Hill Park, and the beige monoliths of UCSF. We idled at the tiptop of Stanyan, looking out at a view that stretches from the hills above Hercules to the Bay, past the Golden Gate, and out past the Pacific breakers along the Marin coast. Where were we? We left the party early to drive around the neighborhood, and found ourselves in Cole Valley. We parked and walked the hidden stairways. Steamy-windowed cafes, an amazing local hardware store, restaurants and beauty salons lined the high street. The N Judah roared and squeaked around a corner on its way downtown, the lights of Kezar Stadium cast a penumbra through the fog, in which Saint Ignatius Church seemed to float. It was like the secret handshake of meeting someone you know will become a friend: we'd found our place. Not as hipster as the Mission, nor as self-congratulatory as Noe; not as posh as Pac Heights or young as the Marina, and not quite as freewheeling as neighboring Haight Street. Cole Valley then was a little sleepy, a step removed from grand. We bought our first house on Belvedere Street, known for its kids' Halloween street party where neighbors build mazes, turn garages into spooky mechanical exhibits and decorate elaborately. When we brought our baby daughter home friends asked us when we'd sell and move to the suburbs. "When hell freezes over," we said, hoping it would stay true. It's not always simple, but we love that our kid is growing up in Cole Valley. She prints up lists for the merchants of which quarters she's missing from her collection, and they flag her down when they find one. We can walk her to school. She can recite the names of the MUNI stops backwards and forwards from Cole and Carl to the ballpark. Finding your neighborhood can be like finding your partner -- 20-some years down the road now we know we were lucky to connect, and lucky to have grown in the same direction. ----- from -- Deanna
Home, sweet home. I combed the city after moving from the East Coast in search of the perfect place to settle in. And there you were. Your small town appeal sucked me in -- my very own Grover's Corners right in the heart of San Francisco. I know my neighbors and shop owners address me by name. The host at Zazie even knows my favorite seat in the house. And I'll never grow tired of flirting with the coffee boys at La Boulange. You make me smile always, you comfort me when I'm down and you make me feel like a local in a town of so many transplants. You have my heart, Cole Valley. Will you be mine forever?