With a mission to bring an organic sensibility to every personal care category, the Founding Formulator behind Marin’s Juice Beauty, Melissa Jochim, takes on intimate care with Blossom Organics.

With subtle, ‘70s Soft Rock packaging replete with daisies and swirls, what’s inside Blossom Organics is entirely modern. The collection is free of harsh petrochemicals, pH balanced for women and is made from 70% organic ingredients. Their site also has a handy guide of healthy ingredients versus harsh ingredients – useful information beyond the bedroom.

Sold at Good Vibrations, Pharmaca in Cole Valley and Whole Foods, the intimate newcomer offers a natural moisturizing lubricant, a warming lubricant, a water-based arousal gel, a plant-based massage oil and a coconut-based breast cream that encourages breast massage and self exams – $5 of every breast cream goes toward The Breast Cancer Fund.

They recently partnered with fellow San Francisco sexy purveyor Jimmy Jane and Sir Richard’s Condoms on a SafeSexy Campaign that takes safe sex to another level: Safe, organic, ethical sex.

If you stop and think, wouldn’t you want the most gentle products on your most precious parts? 

Sam Durbin (sami.7x7@gmail.com) is a California lifestyle writer who honed her blogging skills as Editor of FabSugar.com. Sam graduated from The Fashion Institute of Technology, and also writes for 7x7 Magazine, Gilt City and Zagat.