Famed SF hat makers, Goorin Brothers, are at it again. Hitting shelves for spring is the latest iteration of their 1333 Minna collection, designed this season by the well-known street artisans from the Seventh Letter Crew of Mad Society Kings. We loved the cool, original artwork that dresses up these basic men’s styles. Here, our top picks:


Morning Glory
Cutting-edge street artist Reyes designed this men’s fitted hat ($63), covered with printed and embroidered illustrations.


Odyssea
Designed by Steel & Retna, this duckbill hat ($75) is made of suiting fabric and adorned with detailed key embroidery.

The full 1333 Minna collection is available at Goorin Hat Shop SF, 1612 Stockton St., 415-402-0454

Images courtesy of Goorin