As promised, we arrived on the scene early to witness the doors open to the long-awaited Matthew Williamson for H&M capsule collection. Though the first people in line arrived at 4:50 a.m. as an alliance to ensure they got what they came for, at 9:55 a.m. the crowd was still modest in comparison to the Comme Des Garcons queue in November. Once inside, the retail mob was quick to snatch up our favorite pieces, leaving only peacock cardigans, clutches, and necklaces behind. We scored a cute navy high-waisted skirt and marveled at the fact that this seemingly harmless crowd managed to clear the place out in ten minutes flat. Bravo.
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