Bay Area-based design company hiip held a launch party for their newest collection of bags at Alibi Restaurant and Lounge.

The latest collection is based around various areas of San Francisco, including the Mission, Sunset, and Pac Heights. Fashionistas and philanthropists came out to support the stylish and innovative charity endeavor, which donates a "hiip kit" of toiletries to a San Francisco shelter for every bag purchased. hiip founder Nicole Flowers styled the fashion-forward guests, encouraging them to wear their bags as a regular purse, across the body, and of course on the “hiip.”

Guests enjoyed a variety of “hiip-tini” cocktails and bites as they perused the new collection. To top off the evening’s festivities, two lucky winners were selected to receive a complimentary hiip bag.

For more information and all their latest styles, visit hiipsf.com

Photos byMoanalani Jeffrey Photography