Name: Miguel Lopez

Age: 37

Occupation: Owner of Sui GENERIS boutique

Spotted:7x7 Concierge Event at Infusion Lounge, 6:42 p.m.

Wearing: Brooks Brothers peacoat, John Varvatos tie, Ralph Lauren shirt, jeans, and wingtips

Fashion must-read:Fantastic Man

Most recent purchase: A black short and fitted wool pea-coat from Ralph Lauren. "(I) Have to have it for this end of the winter to replace the bit longer one."

How would you describe your style? "I like to play with my outfits, to change your persona in the way that you look every day. One day can be preppy, another day just a bit more rock and roll, or all business another day. But for sure comfort has to be a reflection of my style."

Why we love his look: Lopez's sports comfortable cold-weather chic, sans looking stuffy or disheveled.