Going to the dentist sucks—there's no doubt about it. And if you want to be seen by a modern doctor with concierge-like services, then you better be ready to pay premium fees. At least, that's how it worked before Soothing Dental.

Soothing Dental is making concierge dentistry affordable for everyone. Instead of avoiding the dentist because of their old equipment, long waits, dreaded phone calls, or expensive fees, you can now lie back and rest, knowing that your dentist has entered the modern age. Farid Fadaie and Dr. Sona Saeidi joined forces to create Soothing Dental, using the latest in dental technology and focusing on the patient-dentist relationship. Patients can even watch Netflix on video glasses and be entertained while the work is being done. Drawing inspiration from the Silicon-Valley consumer-focused culture, Soothing Dental is bringing affordable concierge-style dentistry to the masses, making it easy for everyone to have a beautiful smile without going through pain.

Here's how it works: Patients can simply install the app, or visit the website, to book an appointment and get their smile ready for the summer. There is guaranteed no wait-time when you arrive for your appointment. Soothing Dental also offersin-office insurance plans for as low as $20 per month which makes it even easier for patients without insurance (or with bad plans) to receive a premium service in San Francisco's best dental office.