We spotted San Francisco native and FAZE Apparel co-owner, Johnny Travis, at Macy's Fashion Incubator. True to his brand, the fashion entrepreneur mixed FAZE clothing and accessories with bigger brands, for a look that was spot-on. 

When it comes to personal style, Johnny said, "I color coordinate my outfits a bit, and make sure I'm wearing a clean pair of shoes." And when it comes to the ladies, he likes, "open toe heels and confidence." What can we say? He's a shoe guy.

What he wore: FAZE Apparel Fearless 5-panel Hat, "The Dot Game" button-down shirt, and coin pouch; Ray-Ban Clubmaster prescription glasses; Sean John pea coat, purchased from Macy's; Levi's 514 straight leg jeans, Supra Skytop III red leather sneakers, purchased from DrJays.cm. 

Seven questions for Johnny:

1. Who's your style icon?

I don't necessarily have a fashion icon and I don't feel my style emulates anyone in particular. However, here's a list of folks I admire for their personal style and perspective on fashion (in no particular order: Kanye West, Andre 3000, Alexander Wang, Idris Elba). 

2. What's your drink of choice?

Gatorade...and if we're talking about alcoholic beverages, Anchor Steam Beer and/or cranberry and vodka. 

3. What's on your bucket list? 

I would love to visit Egypt and see the Great Pyramids, go on an African Safari, and zip line through a Costa Rican jungle. 

4. What's on your holiday wish list?

It may sound weird or funny to some, but the only thing on my list is that the kids in my family and kids of my friends are happy on Christmas day.

5. Man bags -- yay or nay?

Nay.

6. What's the last thing you read? 

An article in Vice magazine.

7. What's your SF Top 5?

The Mission, Little Star Pizza, AT&T Ballpark, El Techo de Lolinda, and Mitchell's Ice Cream. 

Lily Ko (lily7x7 @gmail.com) studied fashion design and merchandising at Central Saint Martins and the Academy of Art University. In addition to writing for 7x7, Lily is on the creative team at Pottery Barn, and works as a freelance stylist, writer, and designer.