Just in time for spring's official arrival this Friday, favorite local retailer Cuyana rolls out its new collections of fresh pastels. Cuyana is special among fashion brands for its carefully curated wardrobe staples—the retailer's philosophy is "fewer, better things"—and for the practice of sourcing artisans from around the world to offer exquisite product at killer prices. It's about extraordinary quality and thoughtful design.

We're all atwitter for the new line which features sleek, reinvented basics with a not-so-basic palette of creamy neutrals and sophisticated, barely-there pastels. Number one on our covet list its the soft leather tote in a new blush hue—this bag is already a favorite among 7x7 editors for its magically slouchy cool-girl style. As a bonus, the substantial size dutifully holds everything from a tablet to an extra spring layer. This is San Francisco, after all.

Click through the slideshow for more spring looks from Cuyana. // 391 Geary, 2nd Floor, Union Square. cuyana.com