“Today’s man is more discerning than ever, his lifestyle is his own and his style should always make its mark.” Motivational man speak by David Alfonso, the creator of hair product line Hanz de Fuko. At a time when male grooming is booming in SF and beards are aplenty, Hanz de Fuko was ahead of the game with the launch of sexy, 100% organic styling solutions five years ago.

Born in San Francisco, Hanz de Fuko delivers affordable, high-quality hair products. Though created with men in mind, there's greatness for lady locks too. My favorites are the Scheme Cream and Quicksand. The Scheme Cream is for all hair types and is a medium-weight cream that supplies a slight texture and hold. The Quicksand is an inventive powder-to-creme formula that creates matte texture as well as intense volume, and it has a light seaspray scent; it pretty much blows every other “surf” styling product I've ever tried out of the water. Pomades, waxes, shampoos, conditioners, gels — all products are made with certified organic ingredients, natural plant extracts, have no animal testing, and are Made in the USA. “We’re committed to supplying the image conscious man with safer, healthier products that perform to the highest possible standards,” says Christopher Zent, co-founder of Hanz de Fuko.

With (sexy) instructional videos and a Danish YouTube cult following, Hanz de Fuko has expanded its product base to include educational initiatives. Their blog showcases male hair icons and recommended products to help achieve their looks. And I know you're wondering who, or what, a Hanz de Fuko is.  He's the guy who makes his mark, and looks damn good while making it.

Samantha Durbin (sami.7x7@gmail.com) is a lifestyle writer who honed her blogging skills as Editor of FabSugar.com. Samantha graduated from The Fashion Institute of Technology, and also writes for San Francisco magazine and Gilt City.