As a style blogger, photo stylist, self-proclaimed design junkie and flea market queen, Victoria Smith, editor of SF Girl By Bay, undoubtedly knows how to put a room together.
Transforming her passion for late-night blogging into a full time career, Smith demonstrates a keen eye and an innate knack for design. “My blog is mostly about achieving an aesthetic that's personal and unique, so my emphases are centered around that concept—affordable design that's achievable and relatable," she says.
We delve into how she decorates her personal space, piecing together an inspired, but unpretentious home.
Smith spends much of her time in her home office working hard, sometimes in her pajamas.
Behind her desk is an array of inspiration including framed Instagram photos from a trip to LA
Despite Smith's “scattered” process, her desk is immaculate. She jots down, photographs, or pins inspiration to organize ideas.
Working around the clock requires a coffee cart with one of Smith's favorite vintage portraits. "This is Emma Lou."
Smith's living room bounteous with books: “I'm really more of a Luddite and love tactile things, like paper and real books.”
Smith’s living room juxtaposes modernity with a cozy vibe. Here, dark elements are paired with cushions and a quilt.
Smith’s DIY rack holds her favorite items. "I love this little nook in my bedroom, and wanted to create something special."
