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W San Francisco's Caroline Fleming (marketing manager) toasts star bartender Erik Tennyson

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Russian Standard Vodka's Ambassadors: Rachel, Claire, Toni and Lux

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The evening's featured Russian Standard Vodka cocktails

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W San Francisco's general manager Michael Pace with Tia Webb, brand manager for Russian Standard Vodka

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DJ CAMS rocked the room

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Marcus Ewert provided "Beautiful Futures Now" with wise and wonderful tarot readings

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Photobooth by LiveFotoSF.com

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W San Francisco team: Michael Buletti, Caroline Fleming, and Kelly We

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Guests included Vanessa Lopez, Leah Hutt, and Nadia Patel

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Jewel-tone treats provided by Trace Catering at the W Hotel

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Erik Tennyson's winning Russian Standard Vodka cocktail, The Devil Goes to Moscow

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Jay Schuffman, Jon Shahvar, Broke-Ass Stuart, and 7x7's Rachel Greenberg

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Martha Barajas and Maggie Li flank Nick Cattaneo of Ghirardelli Square

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Guests toasted with Erik Tennyson's winning cocktail, The Devil Goes to Moscow

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Mitchell Hudson, Philip Beers (7x7), Chad McLaughlin and John Brosnan (Kimpton)

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Lee Gregory (McCall's), Derek Cabaniss (12 Gallagher Lane), Toni Douglass, Rena Hunt (12GL), Joshua Caraballo and Claire Susick

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Guests included Mashama Thompson, Kola Shobo and Ivon Lakey

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Rachel, Kevin Meilinger, Lux, Kevin Barranti, Toni, Chris March

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Doug Dalton with W San Francisco's Nicole Petro

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Tara Seltz distributes the Devil Goes to Moscow cocktails to Konrad Janus (Saks Fifth Avenue) and Katie Patterson

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Walt Disney Museum's Caitlin Moneypenny-Johnston with Owen Ray, Toni, and Nicki Rosenberg

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Smooth gift bags with items from Russian Standard Vodka, Bliss Spa at W San Francisco, and 7x7

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DJ CAMS flanked by Russian Standard Vodka ambassadors Lux Zuchetto and Claire Susick

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Alejandro Franceschi, John Marez (GLAAD), Randall Shields (Dining by Design) and Roberto Tiscareno

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Allison Altman and Alex Chetkowski

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Shanna Roberts, Rachel Greenberg (7x7), Angela Chen

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The evening featured drinks like the Russian Standard Bolshoi Basil

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The evening featured drinks like the Russian Standard Moscow Mule

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The cabanas at Upstairs at W San Francisco were tricked out with Russian Standard Vodka's silky pillows

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On August 9th, the W San Francisco and 7x7 celebrated the winner of Russian Standard Vodka's weeks-long "Toast to Ambition" mixology contest—Erik Tennyson of Upstairs at W San Francisco!

The private event welcomed VIPS from San Francisco's nightlife, entertainment, design, tech, and artist communities to enjoy complimentary signature Russian Standard Vodka cocktails—including Erik's winning recipe, called The Devil Goes to Moscow—while grooving to a techno soundscape from DJ CAMS . Delicious bites were provided by the fantastic Trace restaurant inside the W San Francisco.

Guests camped it up at the popular photo booth LiveFotoSF (click here to view the photo strips!), and celebrated their own ambitions with San Francisco filmmaker/artist/author Marcus Ewert, who offered free tarot card readings.

Photos: Moanalani Jeffrey

PLEASE DRINK RESPONSIBLY. Russian Standard® Vodka. Product of Russia. 100% Grain. 40% Alc/Vol. ©2012 Imported by Russian Standard Vodka, NY, NY.