Maison Martin Margiela at H&M: guests waiting to access the exclusive collection
Maison Martin Margiela at H&M: Brawlio Elias and Heather Perry
Maison Martin Margiela at H&M: Pansy Sultan (H&M) and Yutai Liao
Maison Martin Margiela at H&M: Krystal Bick, Heather Clark and Adelle McElveen (Fashionista Lab blogger)
Maison Martin Margiela at H&M: 7x7 editors Schuyler Bailer and Allison McCarthy browse the exclusive collection
Maison Martin Margiela at H&M: 7x7's Alannah Macintyre with Kendall Neuner of H&M
Maison Martin Margiela at H&M: exclusively at H&M San Francisco at Union Square
Maison Martin Margiela at H&M: exclusively at H&M San Francisco at Union Square
Maison Martin Margiela at H&M: Steven Soares and Camron Welch
Maison Martin Margiela at H&M: Michael Brown and John Geluso
Maison Martin Margiela at H&M: exclusively at H&M San Francisco at Union Square
Maison Martin Margiela at H&M: Allyson Rees
Maison Martin Margiela at H&M: DJ Tender Buttons
Maison Martin Margiela at H&M: Doyee Tactacan-Tumpalan (center) and gang enjoyed 25% off
Maison Martin Margiela at H&M: Philip Gums (JE Models) and Jada Ogden
Maison Martin Margiela at H&M: Dino Chen and Tom Volking
Maison Martin Margiela at H&M: shoppers at the private event enjoyed 25% off
Maison Martin Margiela at H&M: managers Agnieszka Plotkowiak and Don Pfiefer
Maison Martin Margiela at H&M: the fantastic staff at H&M San Francisco Union Square
Maison Martin Margiela at H&M: stylish catalogs and 7x7 pocket guides
On November 13, the city's fashion-forward fans converged at H&M in Union Square for a private, invite-only shopping event that provided first access to the new exclusive collection from French designers Maison Martin Margiela.
Guests enjoyed gorgeous bites from Taste Catering; refreshing beverages including an inventive White Cosmo wine/vodka cocktail; and a fun soundscape from DJ Tender Buttons—all while exploring the MMM collection offered in a specially-designated area, and receiving a 25% discount off of everything else in the store.
According to H&M's website:
"The collaboration with H&M presents a re-edition of iconic Maison Martin Margiela garments and accessories for men and women. Each piece is specifically labeled with a unique tag indicating the season from with it originated, spanning 23 years since the Maison's funding. The most representative pieces of Maison Martin Margiela are reproduced in updated shapes and materials and offered to the broad public as an exclusive synopsis of their history."
For more information on the collection, click here.
The collection is featured at the H&M San Francisco located at 150 Powell Street; hm.com
Photos: Yoni Klein Photography
