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Potrero Launch Apartments in the Dogpatch: Adam Zolat, Tony Careoza, and Catherine Juillard

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Potrero Launch Apartments in the Dogpatch: eco-conscious urban loft living

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Potrero Launch Apartments in the Dogpatch: eco-conscious urban loft living

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Potrero Launch Apartments: Michael Bukzin, Paul DiSangro, Bob Sundstrom, Brian Porea, Greg Spezzano, Karen Steuben

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Potrero Launch Apartments in the Dogpatch: eco-conscious urban loft living

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Potrero Launch Apartments in the Dogpatch: pioneering first residents Richard Freitas and Roman Martinez

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Potrero Launch Apartments in the Dogpatch: eco-conscious urban loft living

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Potrero Launch Apartments in the Dogpatch: Cathy Coupar and Angela Waugh

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Potrero Launch Apartments in the Dogpatch: Janet Acevedo and Loraine Lee

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Potrero Launch Apartments in the Dogpatch: Pamela and Jason Peterson

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On October 25, San Francisco's most forward-thinking leasers explored cutting edge loft living at 2235 Third Street.

The east side of town just got a whole lot more happening, thanks to development firm CityView's unveiling of the gorgeous new 196-unit, luxury LEED-certified multifamily community just two miles from downtown. It's in one of the most up-and-coming neighborhoods in the city, near job hubs and a ton of public transportation.

For more information, visit potrerolaunch.com

Photos: Quincy Stamper | quincystamperphotography.com