The majestic Dome welcomed guests to the launch event for SF Chefs 2012
Campari America provided complimentary aperitifs
Andrew Freeman of Andrew Freeman & Co., the prestigious marketing/PR firm servicing San Francisco's famed culinary industry
A mesmerizing noodlemaker from M.Y. China by Martin Yan
SF Chefs 2012 launched with an event Under the Dome at the Westfield San Francisco Centre
Andrew Freeman with Rob Black of the Golden Gate Restaurant Association
SF Chefs 2012 event producer Dominic Philips (right) with partner Dr. James Gregory
Beverage sponsor Wente Vineyards poured delicious wines
Beverage sponsor Anchor Brewing served ice-cold beers
A lovely plate from the Restaurant Collection Under the Dome
A model wears an inspiring outfit at the launch event for SF Chefs 2012
A lovely plate from the Restaurant Collection Under the Dome
A lovely chardonnay from Lark Creek Steakhouse
Erica Simpson from the San Francisco Chronicle welcomes guests at the launch for SF Chefs 2012, with DJ Dylan Mahoney
Rob Black of the Golden Gate Restaurant Association addresses guests
Chefs Ismael Macias, Pascal Rigo, Christian Hermsdorf, and a star noodle maker from the much-anticipated M.Y. China
The marketing/PR pros from Andrew Freeman & Co.: Cia Glover, Madison Ginnett, Julia Marino and Claire Bentley
On June 27, SF Chefs 2012—the City's hotly-anticipated food/wine/spirits summit coming in early August—was previewed at a private launch event with the Restaurant Collection Under the Dome at the Westfield.
Many of San Francisco's most influential figures in the vibrant culinary industry—including PR/marketing juggernaut Andrew Freeman of Andrew Freeman & Co., and Rob Black of the Golden Gate Restaurant Association—encouraged guests to explore SF Chefs with a variety of ticket packages, and previewed a few of the dozens of activities scheduled for the Grand Tasting Tent on Union Square.
Guests enjoyed a variety of bites courtesy of the Restaurant Collection Under the Dome, with offerings from LarkCreekSteak, M.Y. China by Martin Yan, La Boulange du Dome, Cupola Pizzeria and Straits Restaurant; and delicious libations from Anchor Brewing, Wente Vineyards, Beefeater, and Campari America. The dome was rocking with beats from DJ Dylan Mahoney.
The launch was made possible with the generosity of the Westfield San Francisco Centre, Union Square BID, and the San Francisco Chronicle.
SF Chefs 2012 takes place August 3–5 on Union Square. For more information and to secure your own tickets, visit sfchefsfoodwine.com.
Photos: Marc Fiorito with Gamma Nine
