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Tiffany and Co.'s group director Ray Raby with models wearing the Rubedo Collection by Tiffany & Co.

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7x7 team: executive editor Chloe Harris Frankeny, president Todd Sotkiewicz, and publisher Ali Grosslight

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Models wearing the Rubedo Collection by Tiffany and Co.

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Terri Tiffany, 7x7 executive editor Chole Harris Frankeny, and Kate Kelly

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Tiffany and Co.'s group director Ray Raby and Kimberly Raby

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Julia Bates, Todd Sotkiewicz, Kimberly Raby, Barney Fonzi, Jennifer George, Ray Raby

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Liz Brusca, Jenny Georges, and Ray Raby

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Adrienne Arieff, Chloe Harris Frankeny, Frankie Frankeny

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Tiffany and Co.'s vice-president Tom Carroll with Cynthia English of Reed Krakoff

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Pieces from Tiffany and Co.'s Rubedo Collection

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On April 26, the venerable jewelers—whose San Francisco location was their first domestic store outside New York—rolled out the pink carpet at 350 Post. St. to celebrate a milestone anniversary.

Tiffany and Co. also used the occasion to launch their new 1837 collection in rosy Rubedo metal.  Bay Area guests ranged from San Francisco through Silicon Valley, with all in attendance lifting rose champagne toasts to the sleek, chic collection, and to the legendary purveyors of sparkly sophistication.

Photos: Moanalani Jeffrey