Last month, Aether, a LA-based high-tech, high-function apparel company, anchored its striking, 34-foot mobile home-turned-store, in Hayes Valley. The pick-up-and-go operation (known as Aether Stream), features a working fireplace, reclaimed wood flooring and, most importantly the full spring line.
Aether has built a solid reputation based on obsessively clean designs, and supremely durable goods. Among our favorites from the latest collection are a pair of classic, land-to-water, microfiber trunks (#4), and a waterproof travel bag (#2) that's stylish, yet sturdy enough for the most extreme adventurers.
Aether Stream will be at the Hayes Valley Proxy (Hayes at Octavia) through April 13, and is open Tuesday-Thursday from 12pm-6pm, and Friday-Sunday from 11am-7pm.
1. Aether Polar Trench, $825
2. Aether Travel Bag, $495
3. Aether S/S Slub Pocket T, $55
4. Aether Button Swim 7" 3/4, $135
5. Aether Military Jacket, $475
6. Aether Beach Cargo Short, $145
7. Aether Cashemere Scarf, $125
Lily Ko (lily.7x7 @ gmail.com) studied fashion design and merchandising at Central Saint Martins and the Academy of Art University. In addition to writing for 7x7, Lily is an editor at SF Station, and works as a freelance stylist and apparel designer.
