Eclectic, thrifty, funky, vintage: Sprung from a city that revels in the idea of independence, the fashion scene here is proudly anti-fashion. Meet nine up-and-coming bloggers and two Web entrepreneurs who epitomize this sentiment every time they get dressed.
Liz Cherkasova, 23
Late Afternoon
Spring pick: Miu Miu white bird-print, cutout dress paired with white socks scrunched above the ankle and sky-high platforms.
Can't live without: My black, high-waisted skinny jeans by BDG.
On Cherkasova: Vintage hat and sweater, H&M leather jacket, Cheap Monday harem pants, Jeffrey Campbell shoes, oversized sunglasses, Forever 21 necklace, vintage ring, Erica Anenberg Twosome ring, vintage bracelets.
popcultureafternoon.blogspot.com
Annabel Ly, 21
Blushing Ambition
Spring pick: Lark's Saint James Minquiers striped, boatneck top in ecru and marine, paired with rolled jeans and white oxfords.
Favorite SF shop: Acrimony for their selection of April 77 jeans and Mini Market collection. I don't think I've seen Mini Market stocked anywhere else in the city.
On Ly: A.P.C. blouse, H&M trench coat, vintage wool skirt, Black Peace Now bow, vintage Coach bag, Prada lace-up booties.
Erin Hagstrom, 27
Calivintage
Spring pick: Clogs, especially Swedish Hasbeens' super-high peep-toe sandal paired with socks for a chic '70s feel. Get them at American Rag Cie.
The key to cheap and chic: Have an open mind. Search for thrift and vintage, shop designer discounts at Jeremy's and buy online at Gilt Groupe and Rue La La.
On Hagstrom: Vintage straw boater hat, vintage 1940s sheer blouse, American Apparel full skirt, Tabio spiral-lace stockings, 1940s reproduction platforms.
Aimee Jenny Song, 23
Song of Style
Spring pick: Phillip Lim lace top with some non-black leather shorts and chunky wooden heels.
Favorite local designer: SF native Alexander Wang. He's made basics popular again and really knows how to compliment a woman's body. His T-shirts and footwear are staples and standouts.
On Song: Silence & Noise white bodysuit, Forever 21 pleated faux-leather skirt, Citizen watch, Kenneth Jay Lane panther bracelet, Marc by Marc Jacobs bracelet, vintage gold bracelet, vintage gold necklace, purple stone ring, gold diamond ring.
Jennie Lodge, 23
Going West
Spring pick: A Burberry trench. It's a classic in tan cotton. Just consider it an investment piece.
Fashion secret: I keep a pair of flats hidden away somewhere nearby, usually in my car. It's such a relief to know you have a switch when heels become unbearable.
On Lodge: Thrifted Brooks Brothers silk blouse, BDG skirt, Banana Republic tights, Steve Madden wedges, vintage silver tassel necklace and gold cross choker, silver double-finger ring, white gold band ring.
Dyanna Pure, 24
JT Paradox, 32
The SF Style
Spring pick: Tap shorts‚—high-waisted, cut short, with a wide leg—paired with textured or jewel-toned tights. Instant sexiness without looking like a Tenderloin corner girl.
Best layering item: The cape, not in the comic book superhero sense of the word, but rather a modern reinvention of the 1890s fashion staple.
On Pure: DENNIS Uniform Manufacturing Company nautical dress, Urban Outfitters elastic belt, LifeStride vintage pumps, DIY vintage ring.
On Paradox:
Ben Sherman suit coat, Todd Hudson Couturier custom-made trousers, H&M dress shirt, Aldo skinny tie, Rachel Evans tie clip, Paolo "Chelsea" boots, Paul Frank glasses.
Christina Topacio, 22
Profreshstyle
Spring pick: Platform shoes—wedges, pumps, sandals—paired with nylon printed socks or colorful cotton knee-highs.
Biggest faux pas: The number of women who ask their significant other for fashion approval. They either end up in the baggiest Bryn Walker linen pants or in the tightest Wet Seal poly-blend tops.
On Topacio: Thrifted velvet military blazer, Berkshire opaque tights, H&M infinity scarf, vintage leopard silk scarf, skull bone ring, wood double-finger ring.
Lorraine Sanders, 33
SF Indie Fashion
Spring pick: Martha Davis brown leather booties paired with skirts, skinny jeans or shorts.
Favorite local designers: Christopher Collins, gr.dano and Verriéres & Sako. They're all different, but all of their clothes are wearable, sophisticated and flattering on a variety of body types.
On Sanders: Jasmin Zorlu custom-made cocktail hat, vintage dress, Dolce & Gabbana leather jacket, Dame chain piece, Old Navy cotton leggings, Da Woori faux-snakeskin heels.
Helen Zhu, 30
Chictopia
Spring pick: H&M blue floral-print scarf, worn with a simple black dress and nude sandals.
Favorite local designer: Alyssa Nicole. She designs sweet, romantic dresses that make me wish I was 21 and on summer vacation.
On Zhu: Zara chunky knit dress and ankle boots, American Apparel bamboo jersey tights, Forever 21 Eiffel Tower necklace.
Sophia Amoruso, 25
Nasty Gal
Spring pick: Ripped jeans with oversized tees, high platform boots and a khaki trench jacket.
Favorite SF shop: Painted Bird for eyewear and hats. It's a well-priced alternative to trendy Haight Street vintage shops.
On Amoruso: Nasty Gal leopard-print blazer, Alexander
Wang cowl tank, J Brand jeans, Jeffrey Campbell Xenon wedges, Botkier satchel bag, Erica Anenberg silver Twosome ring, vintage silver rings.
