While, yes, we’re well aware that every day is Earth Day, this week brings the official day and, with it, plenty of ways to celebrate cleaner, greener and more sustainable style.
Here are six:
1. After work on Friday, attend the invite-only GreenGlamGo Earth Day Launch Party at Monroe in North Beach brings local fashion and tech movers-and-shakers together to mingle with founders Carolyn Gerin and Clarissa Nicosia as they celebrate their recently-launched mobile site and smart phone app, designed to aggregate and promote green designers and sustainable style while allowing consumers interested in eco-friendly fashion to shop the latest directly from Facebook. Along with sustainable style presented by GreenGlamGo models, the event promises drinks courtesy of Oxley, Korbel and Paul Dolan Vineyards. And while the party is only for invited guests, we’ve got three spots for 7x7.com readers and a guest to attend. Act fast, as the spots go to the first three people to email info@provocateur-media.com.
2. Fans of the cruelty-free, paraben-free beauty products from the Yes To brand can head to the Noe Valley outpost of Whole Foods Market (3950 24th St., SF) on Friday and Saturday to meet Yes To company founder Ido Leffler and indulge in eco-minded perks such as 20 percent off all Yes To products, product giveaways and samples, pop-up gardens, planting and other activities for kids and dispensers selling seed clusters to raise money for the company’s Seed Fund project helping to create gardens in schools and communities.
3. Another way to celebrate Earth Day this weekend? Recycle clothes you never wear at Crossroads Trading Company. This weekend, the buy-sell-trade retailer is running a special Earth Day promotion: they'll gift you with a 20th anniversary tote bag when you sell $100 or more in clothing between Friday and Sunday. They’ll also donate five cents to the Environmental Defense Fund every time a customer says no to using a plastic bag with his or her purchases.
4. On Sunday, Fiat Lux’s Sunday at Church offers an afternoon excuse to shop an eco-friendly jewelry line and indulge in a few adult beverages. During this month’s installment of the new boutique’s ongoing trunk show series, pop in for a viewing of jewelry by local designer Josie Adele, who uses recycled metals in many of her pieces.
“Sustainability is a large part of my work,” says the designer.
Adele hand-forges refined silver recovered from use in x-rays, film canisters and discarded as scrap by jewelry manufacturers. She also works with recycled copper, purchases carbon offsets for every piece sold and regularly upcycles clients’ existing jewelry to create new pieces.
An added bonus: during the event, Adele’s jewelry will be 10 percent off.
5. Free, family-friendly activities and diversions abound during Saturday’s Earth Day SF celebration of sustainable living at Civic Center Plaza. A variety of vendors offers a chance to peruse eco-minded clothing, accessories and beauty products from companies such as Synergy Clothing, Miranda Caroligne and E&O. Other style- and beauty-focused happenings include an appearance by Campaign for Safe Cosmetics founder Stacey Malkan on the event’s main stage at 10:50 a.m. and an afternoon eco-fashion show scheduled for 3:20 p.m. on the Gaia’s Grove stage.
6. And if window shopping, as opposed to actual shopping, is more your speed, you’ll find a an eco-minded reason to do so at the San Francisco Anthropologie store, where passersby can view an eye-catching window display by local artist Steven Leslie featuring thousands of recycled corks. The spring-themed installation aims to draw awareness to the Cork Forest Conservation Alliance and its Cork ReHarvest program’s efforts to protect and preserve Mediterranean cork forests. A reason to go inside comes in the form of the retailer’s new Bag Less, Give More initiative. Beginning Friday, every time a customer forgoes a shopping bag, the company will donate ten cents to non-profits such as the Chez Panisse Foundation’s Edible Schoolyard and EarthCorps.
