Because paying full price is so '08....

Nordstrom: Nordstrom stores across the Golden State opened their doors at 7 a.m. today to kick off an Anniversary Sale that runs through Sunday in stores and online through Aug. 3. New fall arrivals for men, women and children are discounted up to 40 percent.

Beklina: This Santa Cruz-based online retailer of coveted indie labels has marked summer styles down 20 to 50 percent. A brief perusal this morning revealed deals on Stewart + Brown, Ivana Helsinki, Edun, Fox in Mociun, Linda Loudermilk and Mr. Larkin.

Barneys New York: Shop in-store or online for up to 70 percent off shoes, accessories and apparel for men, women and children during the “final days” of this store’s ongoing sale. Among the deals spotted this morning were Vince women’s t-shirts going for $29.25, Goldsign denim for $69 and a classic Moncler trench for $234.50.

Seventh Heart: Looking for even deeper deals on women’s denim? Swing by this Market Street shop this weekend for women’s denim from labels such as Cheap Monday and Levi’s starting at $35.

Indie Industries: Swag bag opportunity alert! Be one of the first 25 guests to arrive at this North Beach shop this evening, and you’ll receive a bag filled with goodies in celebration of the store’s first anniversary. Along with sangria and snacks, the party (6-10 p.m.) also features new art from Matt Atkins, Jason Raish and Hella More Funner. During the event, the store will be handing $50 gift cards out at random and offering a buy one item, get the second for 50 percent off deal. And added perk? RSVP via Going, and you’ll score a $10 gift card via email after the event.

Frankee Uno: In need of hair help? Get a complimentary Sunflower Seed Oil Deep Conditioning Treatment (reg. $35) when you book highlights at this Divisadero salon and mention this blog post from 7x7.com.

Isso: Stroll by this store near Dolores Park on Sunday for a sidewalk sale featuring clothing and accessories from local designers such as She Bible and the shop’s own label at up to 50 percent off.

Limonaia: Merch is up to 50 percent off at this Russian Hill shop right now. Along with great items for the home, head to this store for stylish eco-grocery bags, Cookie & the Dude headbands and jewelry by local designers.

Urban Outfitters: Through Sunday, Urban Outfitters stores have marked sale items down another 50 percent. In-store only.